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Our Story

Rolling a golf ball into a hole shouldn’t be complicated. Yet for golfers around the world, putting is the most challenging part of the game. We created L.A.B. Golf to simplify things. 

People say that putting problems are in our head, and that is a very real challenge. But there’s an even bigger problem. The putters we’re using aren’t helping us putt better. In fact, they’re working against us.

Winston Churchill called golf “a game whose aim is to hit a very small ball into an even smaller hole, with weapons singularly ill-designed for the purpose.” Back in his day, Churchill had a point. But today? Every club in the bag has seen its performance improve radically… except for the putter. 

Golfers basically have two options when it comes to their putter: a mallet or a blade. And aside from a little shaping here, a little perimeter weighting there, and maybe an insert or some colorful paint, today’s putters are all pretty much the same. Golfers switch back and forth between putters all the time. Can any of us honestly say there’s ever been a lasting difference?

We want to be clear about something. We’re not demeaning the quality and craftsmanship that goes into today’s putters. We count ourselves among the collectors of gorgeous Pings, Camerons, Bettinardis, and other great works of putter art. We’re just saying that we’re not using those putters on the course. We don’t think anyone should. Not anymore. 

The best golfers in the world have mastered nearly every shot in the game, but even for them putting is an entirely separate challenge. One day they make everything, and the next day they can’t buy a putt. And if they can’t hole putts with consistency, what chance does the average golfer have?

At some point in their life, every golfer has thought, “I suck at putting.” For many golfers, it’s a permanent feeling. And it’s just not true. Every day we show golfers that they’re better putters than they think. They just need better science on their side. And that’s what L.A.B. Golf is bringing to the golf world.  

We believe it’s possible for all golfers to be excited about putting. Not only that; we know it’s absolutely necessary to safeguard the future for this game we love so much. Together, we can create a brighter future on the course filled with more fun, lower scores, and more friends who make time to hit the links. 

Putting doesn’t have to suck. And it won’t… once you Untorque Yourself.

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